Breadcrumb was founded in Melbourne, Australia 2020 – the year that needs no explanation.
We’re the digital safety partner construction teams rely on to simplify compliance, connect every worker, and make site safety everyone’s responsibility.
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How it all began...
We started with a simple contact-tracing tool to track who was coming and going on site (now our attendance feature). From there, we expanded into a complete safety and compliance tool, digitising the key site tasks contractors told us they struggled with most.
We saw firsthand how much time was lost to paperwork and how much risk came from compliance gaps. Listening to our customers, we focused on engaging the worker - because safety, connection, and compliance all start with them.
Today, Breadcrumb is in the pockets of over 1 million workers globally and trusted on more than 50,000 construction projects in Australia, New Zealand, the United States, United Kingdom, and Ireland.
Where we are now.
Clients
Operating safer worksites
Worker profiles
Created globally
Projects delivered
Safely and effectively
The biggest challenge in digitising construction is adoption on-site.
Safety doesn't run on a singular timezone or set of rules. Every region works differently, from local safety standards to daily site practices. Breadcrumb is built to meet the unique compliance requirements and site practices of every country and region we serve, giving you total confidence it works the way you need it to, wherever you operate, by making it digitally accessible and easy to use for everyone involved.
More than 65% of construction businesses
Are still running sites manually, using stitched-together documents, siloed computer files, and paper workflows - largely because digitisation is hard and workers resist change.
1 million workers globally use Breadcrumb daily
Breadcrumb is trusted on more than 50,000 construction projects in Australia, New Zealand, the United States, United Kingdom, and Ireland.
Breadcrumb is built with the worker in mind.
Every day, we help site teams spend less time on admin, improve efficiency with HSEQ teams, and empower workers to take ownership of their on-site safety experience. Breadcrumb connects everyone on a project, wherever they are.
And we’re only just getting started on our mission to make every worksite safer and smarter.
What’s with the name?
Like every piece of serious software, our name was inspired by a fairytale.
Breadcrumb is based on the story of Hansel and Gretel, who famously left a trail of breadcrumbs to find their way home.
On construction sites, a "breadcrumb" is the digital footprint someone leaves when following safety processes. Each sign-in, completed induction, or signed safety doc is a breadcrumb that helps everyone see the path and stay safe.
It’s about making safety visible, simple, and connected - from the worksite to head office.
Breadcrumb connects every worker and manager, becoming the trusted trail marker for safer, smarter sites.
Where we’re heading.
The next phase of Breadcrumb is powered by AI and innovation.
Through our Early Access Program, we’ve been working side by side with construction leaders around the globe to make sure AI delivers where it matters most.
Breadcrumb’s AI Safety Sidekick was born from our Innovation Hub. The hub is a small group from across the business who test ideas, build proof-of-concepts, and turn the best ones into tools that make life easier on site.
Sidekick is already having a positive impact on site, with induction reviews running 8.5x faster while retaining the same level of accuracy.
These new AI powered tools are built to simplify your workflows, eliminate admin headaches, and make your site safety processes even safer. Click below to learn more and get access.
We take our work seriously, but not ourselves...
A collection of shots from the people behind the name.
Leading contractors build safer, smarter sites with Breadcrumb
“If Breadcrumb *only* solved our safety orientation problem of having someone onsite spend 2-3 hours a week on each project completing safety orientations, it would be well worth the cost savings. Hint: it does a lot more than just that!”
“Now, with a click of a button, I know exactly how many workers are on-site, how long they’ve been there, and which trades are present. Monthly reports used to take ages—we’d have to go through diaries to figure it all out. Now it’s just there in Breadcrumb. It’s a massive time-saver.”
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“The integration of Breadcrumb and Procore is genuinely empowering our site teams, giving them back valuable time to focus on managing the build, rather than being tied up in paperwork and manual processes.”
“The AI tool is impressive — it’s simple to use and already making a noticeable difference. I can see it having a strong impact, streamlining processes and improving efficiency in our day-to-day operations.”
Book a demo today
Get in touch with us today to discover how Breadcrumb can elevate your safety program.
